A Startup Pico, em parceria com a empresa Web2Business, irá promover entre os dias 16 a 18 de setembro a Masterclass Marketing Digital 360, que terá lugar na sede da Filarmónica União e Progresso Madalense. Este que é o primeiro curso presencial de especialização promovido pela incubadora de empresas do Município da Madalena, contará com o formador Vasco Marques, figura incontornável do panorama do Marketing em Portugal.

Over 3 days, the training will have a strong practical and results-oriented component, including individual and group activities. It is intended to provide local companies, new entrepreneurs and the general population with an interest in the subject, the strategic vision and essential tools so that they can boost their online presence, increase their notoriety and their brands through advertisements, reach new markets limiting geographic barriers and thus boosting your sales and scaling the business.

This Masterclass is certified by the Directorate-General for Employment and Labor Relations (DGERT). The cost of the vocational training diploma, valid for curricular purposes and mandatory training hours provided for in the Labor Code, is included in the cost of the course.

The first 30 subscribers will be entitled to the offer of the book “Digital Marketing from A to Z”.

Get to know the contents that will be covered and other detailed information.

Contents:

Day 1: 360 Digital Marketing Strategy

» Estratégia de Marketing Digital

» Diagnosis of online presence

» Competitive and market analysis

» Establish goals and create action plan

» Define metrics and analytics platforms

» Create budget for Digital Marketing

» Create dashboard for performance control

» Production of attractive and impactful content

Day 2: Social Networks

» Create a social media strategy

» Content planning and scheduling

» Social Network Management Tools

» Monitorização da marca nos social media

" Competition Analysis

» Definition and monitoring of metrics

» Facebook and Instagram Marketing

» Meta Ads

Day 3: Search Engine Marketing (SEM)

» Search engine optimization diagnosis

» Definition of objectives to appear in the first positions

» Improved text, image and video for SEO

» Optimization to stand out from the competition 

» Structure Google Ads account

» Create Search, Display and Video campaigns

» Shopping and Merchant Center Campaigns  

» Optimize campaigns, keywords and ads 

Necessary computer material

Trainees are asked to carry a personal laptop computer to carry out individual and group activities during training days.

Recipients:

Entrepreneurs, managers, marketing professionals, content managers, communication technicians, students or any other professionals interested in gaining knowledge about digital marketing.

Benefits

The training is given by a recognized, experienced professional with a range of knowledge in the various areas of digital marketing, from strategy to practice. Vasco Marques has trained people in all districts of the country and across borders.

Learn to define and be critical when it comes to digital marketing strategy, to make ads on social networks and to evaluate their effectiveness, to make your website appear first against the competition in search engines like Google .

Throughout the course, challenges and practical activities will be launched, in groups and individually. There will also be an opening for clarification of doubts and discussion of different points of view during the training.

Attribution of a certificate recognized in the market for curricular purposes.

The registration fee is reduced compared to the values practiced in the market for digital marketing courses.

Offer of a book to support the subjects covered during the training for the first 30 registrations.

Prerequisites

There are no associated prerequisites, namely some kind of prior knowledge of the subjects covered. The course is designed for those who are taking their first steps, gradually learning to implement techniques from strategy to practice, but also for those who want to deepen, improving skills in the various areas covered.

» Trainees with or without higher education are admitted;

» No prior knowledge of digital marketing is required;

» No design or programming knowledge required;

» It is not necessary to buy any specific tool;

» All the course and support materials are in Portuguese, so it is not necessary to have knowledge of English or other languages.